Swot Analysis of Dunnes Stores - 2289 Words

SWOT analysis of Dunnes Stores In this part of project I will try to analyse Dunnes Stores using very useful tool in business environment called SWOT analysis. Abbreviation SWOT stands for Strengths, Weaknesses, Opportunities and Threads. It analyse internal factors of business, the Strengths and Weaknesses as well as external factors which are Opportunities and Threads. It is one of most popular technics used for gathering and comparing information, it used as universal tool for the first stage of strategic planning. It looks inside the company and the environment it operates. Depth of analysis depend on information available, in case of Dunnes Stores most of the info that can be useful relates to external factors, as the company is not†¦show more content†¦* Strength which seems to be one of the major is that Dunnes is big Irish employer with staff number of 16000 spread on 155 stores over Ireland. This number of employees and the size of the company result in significant money injections to national ec onomy. Weaknesses By meaning weaknesses there is everything that is not working well within the company and what should be improved, that is internal disadvantage which can be improved as the company have control over it and can take an action for positive changes. Internal weaknesses are creating chaos and disorganisation within company and if spot by competitors can be used as weapon to improve their position on the market. * Major weakness of Dunnes Stores is poor management. Every business is depending of managerial decisions in order to achieve its goals and increasing performance, while analysing company’s performance on Irish field it can be seen that competitors are taking advantage over Dunnes in market share what I will describe in more detail in Threads section later in this analysis. Bad management decision in the past as selling clothes produced in Burma which is one of the world’s most repressive regimes has negative impact of company’s good image and should be avoid ed. * Business like Dunnes Stores needs loyal employees and this is issue thatShow MoreRelatedIndigo Books Music Inc.2663 Words   |  11 PagesOperating in locations across the country and with a strong presence online, Indigo aims to become the premier year-round gifting designation in Canada (Annual Report 2014, 2014). The organization consists of 95 superstores and 131 smaller format stores, under the banners Chapters, Indigo, and the World’s Biggest Bookstore, as well as its website chapters.indigo.ca (Our Company, 2014). Indigo’s corporate vision is: â€Å"Making Connections. Creating Experiences†. 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